John Lovato, Jr. is a team building consultant and development coach, making his mark on the internet through his popular brand Brotherhood Coaching. John has inspired and equipped hundreds of firefighters with the skills and strategies they need to create, build, and grow a successful culture in their firehouse.
John started his journey in coaching as a struggling company officer trying to get through to the resistant and disengaged members of his crew. Challenges were faced and lessons were learned. In the end, the new Captain and newly combined crew were functioning at a higher level then when they started. This higher level of performing was consistently seen when new firefighters joined the crew.
The creation of Brotherhood Coaching was a way of sharing this recipe for eager Firefighters like John.
He's also an Instructor at his local fire academy and a company officer at one of the busiest firehouse's in Southwest Florida.
John has been featured on media outlets like Fire Engineering blog, Fit to Fight Fire Podcast, Trial by Fire, The Great Florida Fire School, and Five Alarm Task Force Podcast.